So . . . there's just a wee bit of pressure on a book's title.
And because the title has such a big and important job, the title can change--sometimes even in later stages of a book's publishing route. As a writer, I consider all my titles as working titles, subject to change by me at any moment (or WHOA!) someone along the publishing road if I get that far someday. A book's title is that important. Making a title that hard to decide upon.
Titles in middle grade must be flashy and attention drawing, I think. I also think they need to be short--if they're too long, they're too easily forgotten. Book titles need to give readers something intriguing to care about--a character's name, a place name in the story, or a key concept in the book. And they need to relate the feel of the story.
Wow. That's some tall business for a short little thing. What other jobs do book titles have? Did I leave anything out? And just how important do you think a book's title is?